Page tree

Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.


  • Sum of experiences that customers go through when interacting with your company and brand
  • Roadmap detailing how a customer becomes aware of your brand
  • Instead of looking at just a part of a transaction
    • The customer journey documents the full experience of being a customer
  • Nurturing the customer experience
  • Anonymous user → actual buyer

Parts of a customer journey