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Want to create personalized web journeys, track how well your content is doing, and convert audiences faster? Learn how to use Magnolia's SEO module and content tuner app to check and audit your content and pages. You'll also gain insights into a popular Magnolia content app that lets you mass-manage and serve custom-tailored teasers.

Personalization is one of the hot topics that is omnipresent for almost every client that Magnolia has spoken to. In this workshop, you will learn:

  • How personalization works with Magnolia
  • How to write your own traits to tap into your back-end systems
  • How to use Solr as a real-time data store to serve real-time personalization data from your back-end systems
  • How to use Silverpop for personalized marketing automation

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