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Segmentation variables


  • Geographics: City, country, language.
  • Behavioural: Intent, engagement, buyer stage.


  • Demographics: Age, gender, income, occupation, industry.
  • Psychometrics: Interests, preferences.

Priorities for segments

Travel demo segment variables

  • Region: same country, same continent, different continent.
  • Age: young, mid-age, old
  • Bundle: flight, flight + hotel, flight + hotel + tour

Travel demo segments

  • Local travellers / overseas travellers
  • Active travellers / cultural travellers
  • cheap travellers / accommodated travellers / lazy travellers

  • No labels