The marketing tags app allows marketers to create marketing tags and choose which pages to insert them into from one centralized place.
For more information about what marketing tags are and how they are used, see:
- General information to marketing tags: http://www.brighttag.com/resources/tag-101/
- Introduction to Google Analytics tags: https://developers.google.com/analytics/devguides/collection/gajs/
Open the application
The Marketing Tags application can be found in the Tools group.
Create a tag
You can use the Add Tag action to open the Add Tag dialog.
Name the tag
You can name the tag in the Name field. This name can contain spaces.
Specify the dashboard URL
This is the URL of the service that provided the tag. For example, in the screenshot below, we assume the marketing tag is provided by Google Analytics, so we enter the URL of the Google Analytics service that one would visit to view the information collected by the tag.
Choose whether to insert tags when viewing pages on author
If the Active on author option is unchecked, then tags will not be inserted when the page is viewed on author in the Pages Editor. During development and testing, one probably wants the tags to be inserted on author so that one can see them while using the Page Editor.
Choose where in each page to insert the tag
Specify where in the webpage to insert the tag. There are three options to insert the tag: either in the header, at the beginning of the body (right after the
<body> tag) or at the end of the body (right before the
</body> tag). Usually, the provider of the tag will specify where the tag should be added. If not specified, the safest is probably the header.
Specify the tag content
Assign a tag to pages
This is on the third tab PAGES. Here you can select the pages to add the to. You can select multiple pages by clicking the ADD PAGE button. You can select the page by clicking the tree by selecting the CHOOSE... button. You can also select to insert in all subpages of a page by checking the Insert in subpages check box before each page.
Save the tag
Click SAVE CHANGES button to save the tag.
View the tag on Author in the Pages App
Publish a tag
Select a tag and use the Publish action to publish it on Public instances. After this, the tag will be inserted into the pages you chose when those pages are viewed on Public instances.
View the tag on Public
View the dashboard
You will want to visit the website of the service that provided the tag in order to view the information collected by the tag. While you can always do this in a separate browser window or tab, you can also go to the service within the marketing tags manager app itself using the Show provider dashboard action.
In the example used above, you will be taken to the Google Analytics dashboard (you might need to login first) in a tab in the app.